Social Media ToolBootstrapped
From Idea to #1 on Product Hunt — Brand, Product & Growth Built from Zero
An open-source social scheduling tool taken from first commit to a #1 Product Hunt launch and a large public community.
- Client
- Postiz
- Location
- Hong Kong
- Services
- AI Web DesignAI Automation and IntegrationWeb DevelopmentOngoing Maintenance
34.3k
GitHub stars
160k
MRR reached
5,000
Paying users
Case study
Postiz
The challenge
A bootstrapped founder with a strong product and no brand, competing against well-funded incumbents.
Our approach
We built the identity, the product UI, and the marketing site as one system, then kept iterating on it after launch.
The outcome
A #1 Product Hunt finish, a fast-growing GitHub following, and steady conversion into paying users.
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