Traffic problems and conversion problems have different fixes. Spending on the first will not solve the second.
Diagnose before you redesign
Scroll depth, time on section, and drop-off points usually name the failing section precisely. A full redesign started without that data is a guess.
Friction hides in the middle
Hero sections get all the attention, but the drop usually happens further down, where proof and pricing should be doing work and are not.
Make the next step obvious
Many sites convert badly because the next step is unclear or feels expensive. Lowering the commitment of the first action often moves the number more than new copy.
