Clarity is not one decision. It is a stack of them, and a failure at any level surfaces as confusion at the top.
Four layers
Positioning, information architecture, interface, and language. Each layer depends on the one beneath it.
Confusion at the interface level is often a positioning problem that nobody resolved earlier.
Fix the lowest broken layer
Rewriting labels will not repair a structure that does not match how users think about the work.
Test with the uninitiated
Anyone who already understands the product cannot tell you whether it is clear. Only new users can.
